WAHM's, Need a Marketing Edge?

So many moms are running a home-based business these days in order to make ends meet. As you have discovered, it is important to have some kind of edge; a reason for someone to open your email or read your direct mail piece.

First, let me say that I don't usually use this blog to promote products, but I have used this one effectively in the past. So I want to share it with you. Besides, it is just fun.

Heidi Richards Mooney has developed the Quirky Marketing Calendar- How to Use Zany and Non-traditional Holidays to Promote Your Business 365 Days a Year (4th Edition). Like any calendar, it is full of dates. Unlike any calendar, it explains why that date is important. For instance, today is February 11th. It is White Shirt Day--so offer a discount to anyone wearing a white shirt or give a prize to every 3rd white shirt that comes through the door. Think of how many people will come into your business or check your website if you are offering a zany special every day...or every week.

Check it out by clicking on the icon on this blog site. Have fun with it.