So many moms are running a home-based business these days in order to make ends meet. As you have discovered, it is important to have some kind of edge; a reason for someone to open your email or read your direct mail piece.
First, let me say that I don't usually use this blog to promote products, but I have used this one effectively in the past. So I want to share it with you. Besides, it is just fun.
Heidi Richards Mooney has developed the Quirky Marketing Calendar- How to Use Zany and Non-traditional Holidays to Promote Your Business 365 Days a Year (4th Edition). Like any calendar, it is full of dates. Unlike any calendar, it explains why that date is important. For instance, today is February 11th. It is White Shirt Day--so offer a discount to anyone wearing a white shirt or give a prize to every 3rd white shirt that comes through the door. Think of how many people will come into your business or check your website if you are offering a zany special every day...or every week.
Check it out by clicking on the icon on this blog site. Have fun with it.
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2 comments:
For so many home based businesses, getting customers to notice you is a huge challenge. You have to be willing to differentiate yourself from all you competitors. This looks like a fun way to create some buzz around whatever it is you do. Best of all, since so many small business owners have limited budgets, those inexpensive "quirky" things give you a chance to attract customers even if it just to see what you are doing. Thanks Pat.
Great post you got here. It would be great to read more concerning that matter. Thanx for posting this information.
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